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Tuesday 16 September 2008

Karo Zyada Ka Iraada

I must say the ad agency for Max New York Life has seriously done a great job. The new ad on air is really interesting and fun to watch. Goes well for the product too.

It shows a cool, hep, young, urban dude with long curly hair crossing the road. His eyes are fixed on a sleek bike yearning to own one. The guy on the sleek bike has his eyes fixed on a couple on another bike, wishing for a beautiful partner. The girl on that bike has her eyes fixed on a young mother who's having fun with her kids, wishing that she becomes a mother soon. The mother has her eyes fixed on a necklace at display on the windows of a shop wishing to possess it while it's been bought by a rich bald guy. The rich bald guy is in his car, his eyes fixed on the cool, hep, young, urban dude with long curly hair crossing the road.

Karo Zyada Ka Iraada - Wish for more! What say?

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